Why to opt for black and white copy

Why to opt for black and white copy

While selecting promoting tool for business every businessman should consider few facts. Investing lots of money on promotions cannot make desired effects many times. There may be a loss of money. So it is always better to test promotional method before applying a bulk work over it. In the same manner black and white copy can be used as testing material. This is one method for creating different kinds of sales letter, flyers, postcards, banners, brochures and others. There is a huge demand for this kind of copies because these copies come in reasonable rates and is time saving. Many large scale businesses prefer color copies as these copies look attractive and stylish but in case of black and white  and color copies the amount of shining decreases. Thus these copies are perfect for those who wish to save money. It is not true that these copies cannot produce desired effect. In other words it can be considered as all styles of experiments can be carried out using black and white copy.

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